Making tech
MAKE SENSE.
With a unique blend of tech knowledge, real listening and plain speaking, Brian Cooley helps process, solve and communicate the challenges brands face with consumer technology.
TECH
isn’t about hardware, software, and services.
It’s not even about AI.
It’s about how we get things done.
Seen that way, the line between foundational and frivolous becomes clear.
Start with the consumer, and work back. Always remember that devices, software and platforms are just necessary baggage, not the point.
