FOLLOW BRIAN COOLEY
Humans won the evolutionary lottery but we turned out to be sore winners, cruelly exploiting non-human animals that lack some of our gifts. Through Humane Outlook I help organizations that improve animal welfare to position their story and communicate it.
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My pro-bono services span four elements:
Story Development
What you have to say about your work isn't the same as what your audience wants to hear about it. I will help you match those two so that you are heard, believed and remembered.
Presentation Development
Many presentations are dull or insult an audience's intelligence. I will help you make a presentation that leaves an audience wanting more, not relieved that you're done.
Panel Moderation
Panel discussions and fireside chats fly or flop based on how well they're conceived and how skillfully they're moderated. I will help you build and moderate those kinds of talks.
Media Production
We live in a sea of media, but my career has been built on standing out. I will share the secrets for creating video and audio that hold attention and generate empathy.
A senior technology editor for 30 years and broadcast news anchor before that, I understand why consumers embrace or reject new ideas. Major brands and their agencies have long sought my take on positioning new products and services. I bring that playbook to animal welfare orgs and brands.
I'm a mentor with the Good Food Institute, board member at the Animal Legal Defense Fund, and chair of the advocacy committee at Marin Humane.
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I also have a successful system for coaching presenters to create a story and supporting visuals that stand out in a sea of so-called storytellers.
Animal Welfare is Technology.
Alternative proteins, cruelty-free fibers, replacements for animal testing and effective new rescues & sanctuaries are all forms of new technology: Not the consumer electronics or digital media that first come to mind, but technology in the true sense of the word: How we get things done better tomorrow than we do today.
Get in Touch
Let's talk about how I can help you improve animal welfare.